National Differentiations of Diversity Management: A Historic–institutional Framework for a Comparison of Europe and South America

By João Góis, Edeltraud Hanappi-Egger and Thomas Köllen.

Published by The International Journal of Organizational Diversity

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More and more publications are becoming available that contain examples of how diversity management is interpreted and realized in various national contexts. Nevertheless, there still exists a lack of international comparisons of diversity management, particularly with regard to the role of US companies and the USA itself for the diffusion of diversity management. The starting point of diversity programs outside the USA is often related to organizations’ connections to the US market. For example, in many European countries, diversity management was first introduced by US companies such as Ford or IBM. For South America, the strong position of both US companies and European companies, which are strongly related to the USA, and its geographical proximity to the USA, can be seen as major reasons for a similarly emerging tendency in diversity management. Nevertheless the intensities, strategic focuses and specific realizations of diversity management differ between the continents, and also between the different nations. This paper proposes a conceptual framework for comparisons between countries based on the various degrees and layers of influence the USA has on each nation. Brazil, Germany, and Austria will serve as examples for how to categorize different approaches to diversity management from a historical and institutional perspective.

Keywords: Europe, South America, Diversity Management, Brazil, Germany, Austria

International Journal of Organizational Diversity, Volume 12, Issue 3, pp.41-52. Article: Print (Spiral Bound). Article: Electronic (PDF File; 493.784KB).

Prof. João Góis

Associate Professor, Graduate School of Social Work, Universidade Federal Fluminense, Niterói, Rio de Janeiro, Brazil

João Góis is a doctor in social work and has been teaching in this field for almost 20 years. He works as an associate professor for the Graduate School of Social Work at the Universidade Federal Fluminense in Niterói, Brazil. His research interests include topics such as race, gender, and sexual orientation.

Prof. Dr. Edeltraud Hanappi-Egger

Professor, Head of Department, Department Management, Gender and Diversity Management Group, Vienna University for Economics and Business, Vienna, Austria

Edeltraud Hanappi-Egger holds a PhD in computer science and is a full professor for Gender and Diversity in Organizations and head of the research and academic of that name at the Vienna University for Economics and Business. She has led more than 30 research projects and has more than 130 publications in women and technology, organization theory, gender in organizations, and diversity management. Her current research focuses on management myths and on national comparisons of diversity management approaches.

Dr. Thomas Köllen

Assistant Professor, Department Management, Gender and Diversity Management Group, Vienna University of Economics and Business, Vienna, Austria

Thomas Köllen currently works as an assistant professor at the Vienna University of Economics and Business (WU) for the Gender and Diversity Management Group. He completed his studies in business administration at the Friedrich Schiller University in Jena, Germany; the University of Turin, Italy; and the WU Vienna, Austria. From 2006 to 2009 he received a scholarship from the Austrian Academy of Sciences. In 2008 he was a visiting fellow at the Goethe University in Frankfurt, Germany. His current research focuses on nationalisms in business and organizations, and on national comparisons of diversity management approaches. Additionally he works on existentialist approaches to organization studies and management research, as well as on issues affecting lesbian and gay employees and entrepreneurs.