Finding new tactics to increase enlistment numbers in the military requires a further look at what perks the interest of young adults. Today, U.S. Army recruiters are benefiting from state-of-the-art video gaming by utilizing advanced technology to lure recruits into military service on the premise that the videos are a slice of military life (Leland, 2009). However, once recruited, new enlistees are finding a different setting where new training strategies are teaching them restraint and not impulse shooting. When required to fire upon civilians and militants, soldiers are instructed to be culturally savvy and receive higher orders to fire under strict engagement guidelines (Stahl, 2008). This research suggests that contradicting messages from the U.S. Army Recruiting video games and actual military service and protocol has a profound impact on the assimilation process (Hess, 1993; Stohl, 1987). These messages may confuse already conditioned gaming-recruited individuals. This excessive exposure to violent gaming may pre-condition new recruits in a manner that is counterproductive to the organization’s mission.
|Keywords:||Military, Recruiting, Violent, Video-gaming, Reconditioning, Assimilation|
Faculty, Department of Communication, Butler University & Ivy Tech Community College, Indianapolis, Indiana, USA