Communitarian Ethics and Achieving Diversity in Mediated Communications: A Panel Discussion

By Naeemah Clark, Julie C. Lellis and George E. Padgett.

Published by The International Journal of Organizational Diversity

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Guided by the premise that media diversity is an issue of ethics (it’s the right thing to do), the proposed panel will engage the audience in a discussion of contemporary diversity-related ethical issues in mediated communications. Panelists will discuss the current state of inclusion in a variety of media including arts and entertainment content in television, movies, and print; employment trends in print and broadcast newsrooms; and persuasive media messaging in advertising and strategic campaigns. Countering the illusion of a 21st century America where “isms” no longer exist, the panel will discuss media’s failure to meet long established goals of parity, and options for creating a more inclusive media environment characterized by cultural multiplicity, producing content more suited to a growing pluralistic society. While we believe in the value of communitarianism or community discourse as a primary tool in accomplishing social harmony, we recognize the importance of individualism and its contribution to the goals of inclusivity. The panel also will look at the rapid growth of media technology and the influence of social media in advancing the interest of individualism over communalism, and its impact on goals of a more cosmopolitan citizenry.

Keywords: Diversity, Inclusivity, Mediated Communications, Communitarian Ethics

International Journal of Organizational Diversity, Volume 12, Issue 1, pp.61-71. Article: Print (Spiral Bound). Article: Electronic (PDF File; 236.180KB).

Naeemah Clark

Professor, School of Communications, Elon University, Elon, North Carolina, USA

Dr. Clark teaches courses related to media management and operations in both traditional and digital platforms. Her interest in diversity studies includes representations in media content and media industry workplaces. She is the co-author of Diversity in U.S. Media, a textbook that looks at how race, gender, sexual orientation, and class have been represented throughout the print and electronic media.

Dr. Julie C. Lellis

Professor, School of Communications, Elon University, Elon, North Carolina, USA

Julie C. Lellis teaches courses in strategic writing, public relations and mass communication. She maintains a program of scholarship that examines how nonprofit organizations communicate strategically about disability and health issues and has an interest in how diversity is portrayed in public relations and advertising messages. She has published work in journals including Disability & Society and Public Relations Review.

George E. Padgett

Professor, School of Communications, Elon University, Elon, North Carolina, USA

Dr. George Padgett is a professor of journalism and communications at Elon University, a small liberal arts university in central North Carolina. He teaches courses such as media law, ethics, media writing, and diversity. He is the author of a book on media diversity, New Directions in Diversity: A New Approach to Covering America’s Multicultural Communities.