Using Mobile Media to Create a More Diverse Public Sphere in Marginalised Communities: How to Mojo

By Ivo Burum.

Published by The International Journal of Community Diversity

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Article: Electronic $US5.00

Mojo is a new mobile journalism project in isolated Indigenous communities pro- viding skills and mobile technologies to empower Indigenous people to create locally produced user-generated stories (UGS), from their own perspective. This paper explores the degree to which these practices and technologies can help create a more diverse cultural voice in remote Indigenous environments. Diversity is a central component of the broader principle of a robust marketplace of ideas and a catalyst for greater democratic representation. A lack of diversity of opinion from and about marginalized communities in Indigenous Australia has led to under-representation in a highly mediated Indigenous public sphere. In the mid-1980s the deployment of AUSSAT—the Australian communications satellite—led to an influx of Western media into remote communities, creating even greater marginalization of content at the source. This resulted in an under representation of local views and culture and a lack of exposure. This paper describes the empirical study—the technical practices and outcomes of mojos recording, editing and publishing complete UGS directly from their iPhones to the Internet. This practice has the potential to create more diverse media skills, representation and new job opportunities in local media. A making of NT Mojo video can be viewed at the following URL: Jo. Mojo stories can be viewed at the following URL:

Keywords: Mobile Journalism, Mojo, Citizen Journalism, Indigenous Communities, AUSSAT

The International Journal of Community Diversity, Volume 12, Issue 1, pp.11-22. Article: Print (Spiral Bound). Article: Electronic (PDF File; 657.678KB).

Dr. Ivo Burum

Lecturer and PhD Research Student, School of Communication and Creative Arts - , Journalism, Deakin University, Melbourne, Victoria, Australia

Ivo Burum is an award winning executive producer and journalist with 30 years mainstream experience. A pioneer in the self-shot UGC format on Australian television, he is currently lecturing in journalism at Deakin University where he is completing PhD research in mobile journalism. Ivo’s interest in providing citizens with a voice in the media began in 1990 when he helped set up CAAMA Productions, part of the Central Australian Aboriginal Media Association. This interest extended to mainstream television where he developed a number of UGC series over a 17-year research and production period. Ivo’s master’s thesis on hybrid program production continued his research in the field. Ivo is currently deploying mobile journalism (mojo) workshops throughout Australia and recently introduced mojo to China. He presented a paper on mojo at the Teaching and Learning conference at Deakin 2011, and he presented a paper on mobile journalism in newsgathering at the World News Summit Global Editors Conference in Hong Kong in November 2011. Ivo is writing a book on mobile journalism.