The interrelationship between the body and dress as a site of cultural development creates a space within which questions of personal and social identity can be explored. The increasing popularity of body modification has helped to shape a complex discourse surrounding the level of collaboration individuals actually experience in the manipulation of their bodies in an attempt to meet culturally prescribed aesthetic ideals. The Rudd and Lennon Model of Body Aesthetics provides a unique framework in which the effects social comparison and body image have on the appearance management behaviors in the form of dress practices can be examined (Rudd & Lennon 1994). This paper explores the applicability of the Model of Body Aesthetics and suggests extensions and future applications in which the model can be extended to explore the nature of gendered contemporary dress practices.
|Keywords:||Self-image, Body Modification, Dress, Identity|
Assistant Professor, Division of Design & Merchandising, West Virginia University, Morgantown, West Virginia, USA
Professor, Department of Consumer, Apparel, and Retail Studies, University of North Carolina at Greensboro, Greensboro, NC, USA