Cognitive Ethology in Cross Cultural Perspective: A New Approach to International Consumer Market Research

By Terry Gatfield and Stephen Anthony Larmar.

Published by The Diversity Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

Traditional market research focuses on high levels of reflected, reasoned, logical and conscious responses. This paper explains an alternative highly successful approach adopted by Rapaille based on cognitive ethology.

Keywords: Cognitive Ethology, Reptilian Codes, Rapaille, Marketing Research

International Journal of Diversity in Organizations, Communities and Nations, Volume 5, Issue 1, pp.43-50. Article: Print (Spiral Bound). Article: Electronic (PDF File; 862.382KB).

Dr Terry Gatfield

Dr Terry Gatfield is a senior academic teaching in marketing at Griffith University. His research research interests are directed mainly to international marketing and consumer behaviour.Lecturer and Researcher in International Marketing.

Dr. Stephen Anthony Larmar

Stephen Larmar is an academic who teaches psychology in the School of Human Services. He has for many years undertaken extensive research into class room behavioural difficulties of school children.

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