Identity in Multicultural Societies: Who do we think we are?
This paper examines identity issues in multicultural Australia and proposes that ethnic identity should be viewed as a predominantly subjective phenomenon. This has implications for research and policy making.
||Ethnic Identity, Multicultural Societies, Subjective Ethnic Identity
International Journal of Diversity in Organizations, Communities and Nations, Volume 6, Issue 2, pp.123-134.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 874.729KB).
Wendy Kennedy’s research interests include ethnic identity, multicultural marketing, social marketing, subjective wellbeing and research methodology. Wendy teaches undergraduate marketing subjects Advanced Market Research, and Consumer Behaviour at Victoria University, and is currently undertaking a PhD scholarship at Deakin University.
Dr John Hall is an Associate Professor of Marketing at Deakin University Melbourne where he is a director of the Centre for Business Research. Prior to his current appointment he was a Marketing discipline leader and course coordinator at Victoria University of Technology, Melbourne. His research interests include market segmentation, consumer behaviour, marketing education, social marketing and the development and application of marketing research techniques and technology.
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