The Effects of Cultural Barriers on Market Entry Strategies
This paper identifies the fundamental barrier � cultural difference and its impact on Australia-China business practices.
||FDI, Cross-Cultural Studies, Strategic Management, International Business, Australia, China
International Journal of Diversity in Organizations, Communities and Nations, Volume 5, Issue 7, pp.85-92.
Article: Print (Spiral Bound).
Article: Electronic (PDF File; 813.365KB).
Dr Chung has an impressive career conducting cross-cultural businesses
internationally. She has depth experience working with organisations
establishing operations n China. She specialises in cross-culutral
strategic planning, management and marketing practice for international
organisaitons in China. Her major contribution in the area of FDI into
China is to identify barriers to successful operations by overcoming
cultural difficulties. Her PhD focused on this topic and provided
cross-cultural management implications. She is in the forefront of cross
discipline research and an author of an extensive list of publications
in the area of cross-cultural business studies.
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