The Effects of Cultural Barriers on Market Entry Strategies

By Mona Chung.

Published by The Diversity Collection

Format Price
Article: Print $US10.00
Article: Electronic $US5.00

This paper identifies the fundamental barrier � cultural difference and its impact on Australia-China business practices.

Keywords: FDI, Cross-Cultural Studies, Strategic Management, International Business, Australia, China

International Journal of Diversity in Organizations, Communities and Nations, Volume 5, Issue 7, pp.85-92. Article: Print (Spiral Bound). Article: Electronic (PDF File; 813.365KB).

Dr. Mona Chung

Dr Chung has an impressive career conducting cross-cultural businesses internationally. She has depth experience working with organisations establishing operations n China. She specialises in cross-culutral strategic planning, management and marketing practice for international organisaitons in China. Her major contribution in the area of FDI into China is to identify barriers to successful operations by overcoming cultural difficulties. Her PhD focused on this topic and provided cross-cultural management implications. She is in the forefront of cross discipline research and an author of an extensive list of publications in the area of cross-cultural business studies.


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