Santa Lucia is the Patron Saint of Syracuse, Sicily, and the religious holiday devoted to her has a great significance for the population of the city. Santa Lucia was born in Syracuse that is why there is a strong identification between the saint and the Syracusaines. Lucia’s Day is also celebrated in Sweden, where it is a civic holiday, and a girl is selected to represent the saint. The winner of the contest comes to Syracuse to participate in the religious procession. Given the significance of Santa Lucia’s holiday for Syracuse, the holiday receives considerable news coverage. Many articles write about Lucia from Sweden. The aim of this paper is to examine how Swedishness is represented in the discourse of the articles. The paper produces analysis of newspaper articles on Santa Lucia’s holiday: La Sicilia, Giornale di Sicilia, Gazzetta del Sud, and Libertà, issued between the 10th and 21st of December 2003, 2005, and 2006 in Syracuse. The results of the analysis of discourse of the articles showed that different rhetorical devices were used to represent and reconfirm certain stereotypes connected with Swedishness. However, positive attitudes toward participation of a foreigner, or Lucia from Sweden, in the local event were maintained.
|Keywords:||Discourse, Mass Media, Stereotypes, Foreigner, Positive Attitude|
PhD student, Department of Social Sciences, Faculty of Sociology/Cultural Policy, University of Jyväskylä, Jyväskylä, Finland
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