Culture, Competence, Competitiveness: Managing Diversity at Individual and Community Level

By Zoltán Gaál, Lajos Szabó and Zoltán Gaál.

Published by The Diversity Collection

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Article: Print $US10.00
Article: Electronic $US5.00

Nowadays not only the economical, but also the social and cultural factors play a considerable role. Culture constitutes the fundamental source of the sustainable economic development, a considerable capital in itself, created by the community, which is transformable into valuable economic goods and services, thus possessing the ability to change into a competitive advantage. International research involving the participation of the Department of Management of the University of Pannonia, Hungary have shown that there is a significant connection between certain cultural features and competitive position both at organisational and national level. These results provide a basis for the discussion of how to manage diversity at individual as well as community level. Research projects in cooperation with the Technical University of Darmstadt, Germany studied which elements and to what extent Hungarian-German joint ventures draw from Hungarian and German culture and analysed the relationship between cultural aspects and leadership style based on the Hofstede-model. Another research project carried out by the university surveyed the connection between national culture and competitiveness. In the course of the research, on the basis of the collective analysis of Trompenaars’ database with regard to national culture and that of the competitiveness data of the 2005 IMD World Competitiveness Yearbook it has been proved, that there is a close connection between the competitiveness of a country and its cultural characteristics. The analyses have defined cultural peculiarities, which exercise positive influence on competitiveness.

Keywords: Culture, Organisational Culture, National Culture, Diversity, Leadership, Competitiveness, Managing Diversity

International Journal of Diversity in Organizations, Communities and Nations, Volume 7, Issue 5, pp.131-142. Article: Print (Spiral Bound). Article: Electronic (PDF File; 856.893KB).

Prof. Zoltán Gaál

Professor, Department of Management, University of Pannonia, Veszprém, Hungary

Zoltán Gaál is a praised expert in the field of the enterprise theory and practice, he is Professor of the Department of Management of the University of Pannonia, Veszprém, Hungary. He is member of Science and Arts Habilitation Committee of Budapest Technical University, board member of Scientific Society of Management, member of Arts Habilitation Committee of University of Miskolc, elected member of Expert Committee of Management Science, Hungarian Academy of Sciences, elected Co-President of Union of Technical and Scientific Societies of Veszprém County, chairman of Corporate Cybernetics Task Force of the Veszprém Academic Committee of the Hungarian Academy of Sciences. He has published numerous articles and presented his work at national and international conferences. His main field of interest include strategy management, corporate culture, maintenance management.

Dr. Lajos Szabó

Head of Department, Department of Management, University of Pannonia, Veszprém, Hungary

Lajos Szabó is an Associate Professor and Head of Department of Management at the University of Pannonia, Veszprém. He is founder member of the Hungarian Project Management Association. He has published numerous articles and presented his work at national and international conferences. His main field of interest include intercultural, project and maintenance management.

Dr. Zoltán Gaál

Assistant Professor, Department of Management, University of Pannonia, Veszprém, Hungary

Zoltán Kovács is Assistant Professor at the Department of Management of the University of Pannonia, Hungary. His main fields of interest include intercultural management and organizational culture. He completed his M. Sc. - In Engineering and Management, Entrepreneurial Field - degree at University of Pannonia in 2001 with a focus on strategic challenges of international companies. Since then he has worked as a researcher with co-operation of THT Intercultural Management Consulting,Amsterdam realizing a survey on national and organizational culture in Hungary in 2005. The research project surveyed the peculiarities of the Hungarian national culture as well as the relations of its attitudes on the one hand, and the connection between national culture and competitiveness, on the other. He obtains his Ph.D. - In Econimics and Management in 2007.

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