Humankind has a history of discrimination and violence, both overt and subtle. Today, however, we experience a daily barrage of expertly choreographed images and messages of stereotypes and deceptions that enter our homes through our televisions and computer screens. Mass media are powerful agents that create and perpetuate incorrect representations of racial and ethnic minorities, women, and those in lesser power positions that, unfortunately, can become our beliefs. The college course, Culture, Race & Media, was conceived a decade ago to answer the research question: can the process of analyzing media be used to gain awareness into one’s personal values and perceptions of race and culture and gender? This paper describes the Culture, Race & Media course that teaches media analysis skills and multicultural principles to initiate introspection in students who are potential media-makers. Critical media pedagogy enables individuals to resist media manipulation and increases their freedom of choice. Quantitative and qualitative findings of research from pre and post course surveys are noted along with testimonials from students regarding their candid personal opinions of the media/diversity connection.
|Keywords:||Stereotypes of Race, Gender, Culture, Media Influence, Diversity, Discrimination, Representation|
Professor and Coordinator of Culture, Race & Media, School of Media Arts, Television Department, Columbia College Chicago, Chicago, IL, USA
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