This investigation provided an opportunity to explore how communication relates to human interaction through an understanding of messages created using a variety of mediums, within a particular community. Scholars and researchers can better understand the meanings that groups encode into their messages by looking beyond text and spoken word and analyzing a variety of artifacts. This study investigated the African American cultural holiday Kwanzaa and analyzed the use of its communication artifacts called the Nguzo Saba, within a specific religious community (Kwanzaa Community Church, Presbyterian Church USA, in Minneapolis, Minnesota). The study helped to define that community’s cultural space using symbolic convergence theory, fantasy theme analysis, and Afrocentricity. Symbolic convergence theory suggests that groups share messages to gain acceptance and to recruit new members. Fantasy theme analysis utilizes as its criteria obvious as well as emergent symbolization within messages that intertwine into a coherent dramatization. Fantasy theme analysis uses setting, dramatis personae, action, saga, and rhetorical community as criteria. Afrocentricity is the lens through which this study of African-American communication phenomenon was conducted, as the major theory and method used come out of a Eurocentric paradigm. The concept of Afrocentricity itself is a form of space acquisition as it strives to create room for the presence of intellectual thought of Africa and Africans being the subject and not the object of discourse. The study demonstrated how the use of fantasies, created within this cultural holiday, has evolved over time to change in form and function. This change allowed a cultural holiday to be used as a tool to construct and maintain a rhetorical vision for a community’s self agency and social justice.
|Keywords:||Kwanzaa, Christianity, Religion, Afrocentricity, Rhetorical Vision, Fantasy Theme Analysis, Symbolic Convergence Theory|
Assistant Professor and Basic Course Director, Department of Communication, Southern Connecticut State University, New Haven, Connticut, USA
There are currently no reviews of this product.Write a Review